The most complicated aspect of marketing for voice-over artists is effectively targeting the right audience.
Unlike other industries where specific demographics or geographic locations can be easily identified, the voice-over market is diverse, with clients from various industries, regions, and backgrounds.
Voice-over artists need to understand the unique needs and preferences of each client persona, whether it's an advertising agency looking for a specific tone for a commercial, an audiobook publisher seeking a narrator with a captivating storytelling voice, or a corporate client requiring a professional voice for their presentations.
To effectively target the right audience, voice-over artists must conduct thorough market research, create targeted marketing campaigns for each segment, and actively network and build relationships with industry professionals within their desired niches.
This requires a deep understanding of the industry, strong analytical skills, and the ability to tailor marketing messages and strategies to resonate with specific client groups.
How might one tailor a message that sparks the interest of a production company?
To tailor a message that sparks the interest of a production company, voice-over artists can follow these strategies:
🎙️Research and Personalize
Research the specific production company you're targeting, their past projects, and their current needs.
🎙️Attracting the Right Projects:
By targeting companies that typically require your specific voice type and skills, you increase your chances of landing projects where you excel. For example, if you have a warm, authoritative voice perfect for explainer videos, prioritizing educational production companies will showcase your strengths better than approaching companies solely focused on animated films.
🎙️Demonstrating Expertise:
When contacting a company, highlight your experience and past projects directly relevant to their content type. This showcases your understanding of their needs and your ability to deliver excellent results.
🎙️Standing Out from the Crowd:
The voice-over field is competitive, and focusing on a niche sets you apart from the mass of general vocal talents. By positioning yourself as an expert in a specific area, you become a more attractive option for companies seeking specialized skills.
🎙️Building a Strong Portfolio:
Over time, focusing on certain content types can lead to a portfolio showcasing your expertise in that niche. This becomes a valuable asset when approaching further companies within your specific area.
Here are some examples of how to identify your niche and target companies accordingly:
🎙️Voice Type:
Warm and calming - Educational videos, corporate explainers, documentaries.
Energetic and youthful - Kids' entertainment, game trailers, social media marketing.
Sophisticated and authoritative - Luxury brands, corporate narrations, high-end commercials.
🎙️Specialties:
Accents, character voices, singing voice-overs - Animation, audiobooks, video games.
In Conclusion
Remember, research and refine your niche over time as you develop your skills and discover what resonates with you.
Ultimately, the key is to leverage your unique voice qualities and expertise to find a niche where you can thrive and attract the production companies that need your specific talents.